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"How To Get Even The Most Greedy... Penny Pinching... Money Hoarding Customers Spending Money Like They Used To..."
Finally stack the the deck in your favour with this library of hidden marketing assets, that'll get you through any cash crisis without a scratch!
You'll discover...
- A proven trick to develop a stone-cold, unshakable ability to ask a customer to double their spend in any situation without getting nervous and without fear of rejection
- A forgotten physiological tactic to make a customer ALWAYS choose you over a someone who's cheaper or been around longer. Use this to put and end to up and down sales months and fluctuating cash-flow
- The ONLY two things you should ever offer any new lead or prospect
- The thing almost all business owners do to try and get a customer, that actually can repel them twice as fast
- Use this simple follow-up process to virtually avoid ever selling face to face again. (NOTE: This has nothing to do with moving your business online)
... And much, much more...
- Published on: 2015-07-21
- Original language: English
- Dimensions: 8.50" h x .28" w x 5.50" l,
- Binding: Paperback
- 122 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Bad writing, good ideas
By Hammerson Peters
First, the cons:
On his website, Hutton lauds this book’s brevity by saying that it’s short enough to read in a single afternoon, and although the ideas laid out in inside it may be the product of years of experience, I wouldn’t doubt that Hutton wrote certain sections of this book in a similar time frame. The writing quality throughout certain sections of this book is utterly abysmal. Hutton not only confuses the standard their/they’re/there, etc. with appalling frequency; he also makes a number of unforgivable linguistic blunders that I’d sooner expect to see in a third grader’s diary or an ESL student’s first English paper. The diction is atrocious, punctuation is thrown in mid-sentence ad libitum, and sentences are often incomplete, fragmented, and sometimes even nonsensical. As a writer, that sort of stuff sets my teeth on edge. Hutton would do well to hire an editor for his next book.
Now the pros:
This book is organized, well laid out, and chock-full of valuable information for entrepreneurial novices and seasoned small-businessmen alike. Hutton stresses the importance of building contact lists of existing and potential clients, and maintains that an excellent way to build such a list is to offer free incentives, which he refers to as “lead magnets”. He goes on to explain how to maintain and improve upon relationships with existing customers in order to increase customer loyalty and the frequency and quantity of their purchases. Other topics covered in this book include the art of up-selling, cross-selling, lead conversion, and inter-business partnerships. All in all, some decent stuff.
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